WORD is that the name of the new network created by the merger of the WB and UPN – the CW – does not have long to live.
Execs at the new net say there may be a change, despite the insistence of CBS boss Les Moonves that they’d stick with the clumsy name.
Already, jokes are flying about “the WC” (short for water closet) and that CW stood for “Could Work” network.
The name was created by combining the C from CBS, parent company of the old UPN, and the W from the WB.
The new network does not premiere until September so there is time to make a change sometime over the summer, insiders said.