The people who lay out movie ads are working feverishly this morning on tomorrow’s big spreads. “Atonement,” which opened slightly under expectations (at least partly because of condescending, literary-minded reviews in The New York Times and The New Yorker) should get a boost at the box-office and with Oscar pundits, who have been focusing on more recently screened movies at the expense of the putative front-runner. Also greatly appreciating a raft of nominations is Universal, which has a real marketing challenge with its Dec. 21 release “Charlie Wilson’s War,” a comedy that is about a conflict in the Middle East, a locale audiences have been shunning in droves this season. A Best Picture and Best Actor nomination are godsends for Paramount Vantage, which arguably has an uphill struggle wrangling business for “There Will Be Blood,” an even less audience-friendly drama opening on Dec. 26. The big question is whether three nominations will benefit “Hairspray,” which is already out on DVD and has not gained any traction against fellow musical “Sweeney Todd,” which also did quite well today. That’s it for this morning; now I have to write a more considered analysis for tomorrow’s paper.