“The Most Fun You’ll Have At the Movies This Summer!” screams the pull-quote on top of a two-page color ad (the first one for a flick this year, I believe) for “WALL-E” in today’s New York Times. But it isn’t really a pull quote. “WALL-E” is perhaps the best reviewed mainstream movie of the year so far, with many calling it a masterpiece. Reviews are running 98 percent positive at Rotten Tomatoes; Metacritic, which averages reviews from a more select group of reviewers on a 1-to-100 scale, rates it 91 (“universal acclaim”). So why didn’t Disney quote any of the effusive reviews calling it Pixar’s best ever and one of the best, if not the best movie of the year so far? The key word in the pseudo-quote Disney used is “fun,” which is what Disney is emphasizing while desperately trying to hide the dark side of “WALL-E,” which has drawn much critical praise, apparently because the studio thinks it will hurt business. Notice in my video review of “WALL-E” above, that Disney has provided no footage of the disturbing futuristic images I describe.