James Dolan, the feisty Cablevision CEO, said yesterday his company will launch a public-awareness campaign to support the fight against pancreatic cancer.
The campaign will be run in conjunction with The Lustgarten Foundation for Pancreatic Cancer, which was founded a decade ago to honor the memory of Cablevision Vice Chairman Marc Lustgarten, who died of the disease.
Cablevision has committed to underwriting all the foundation’s administrative costs for the campaign, called curePC.