EyeQ Tech review EyeQ Tech EyeQ Tech tuyển dụng review công ty eyeq tech eyeq tech giờ ra sao EyeQ Tech review EyeQ Tech EyeQ Tech tuyển dụng crab meat crab meat crab meat importing crabs live crabs export mud crabs vietnamese crab exporter vietnamese crabs vietnamese seafood vietnamese seafood export vietnams crab vietnams crab vietnams export vietnams export

Breaking News

Russia launched intercontinental ballistic missile during attack on Ukraine, Kyiv says
Business

Goog tube debut

By
Claire Atkinson
Published May 21, 2010, 4:00 a.m. ET

Call it the “Goog tube.”

Google yesterday unveiled its plan to bring Web content to television, making the Internet giant the latest in a long line of tech companies to attempt to merge TV programming and Web content onto a single screen.

Dubbed Google TV, the product is based on the company’s Android software, which was first introduced on cellphones, and is designed to keep users parked on their sofas for even longer by enabling them to surf the Web and watch online videos directly on their TVs.

Google said the product is an open platform and was developed in conjunction with Sony, Best Buy, Intel, Logitech, Adobe Systems and satellite company Dish Network.

Sony is planning to offer a TV with the Google software, while Intel is developing chips for the service. Logitech will offer a device that enables Google TV to work on sets that don’t have the software.

“This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the Web,” said Salahuddin Choudhary, Google TV’s product manager, at a developers’ conference in San Francisco yesterday.

Yet a demo to software developers suggests the start might be rocky.

Either simply by coincidence or as a subtle dig at frenemy Apple, Google execs did their Google TV demo using an iPad.

However, they ran into problems using the touch-screen tablet, whose wireless technology was plagued by interference from other nearby wireless devices.

In addition, Google execs also briefly weighed in on the spat that has emerged between Apple and Adobe over the computer company’s refusal to allow Adobe’s popular Flash video software anywhere near an iPhone or iPad.

At one point, they showed how the iPad couldn’t play video on Web sites that use Flash, using the demonstration as a way to encourage developers to create apps that work with Google TV. “That’s what it means to be open,” one Google exec said.

Apple isn’t the only company that might be concerned about Google’s salvo in the ongoing consumer-electronics arms race.

Cable companies are also likely to fret over yet another over-the-top technology that connects viewers to Web content without the need for a subscription.

Chris Allen, vice president of video innovation at ad agency Starcom, welcomed the news, saying, “We definitely need some evolution of the search functionality of the old grid guide. As we see more over-the-top video providers, it’s a great solution and makes program discovery simpler.” [email protected]