Talk about getting some bang for your buck.
History channel gambled $3.5 million for a 30-second “Swamp People” ad during the Super Bowl and has seen it pay off in big ratings ever since, according to Media Life magazine.
Always a highly rated show for cable, “Swamp People” was pulling in about 4 million viewers a week before February.
As of last week, the series was averaging more than 5.2 million viewers — bigger than both NCAA basketball on TBS and TNT and “Jersey Shore” which were on the same night.
The channel says they bought the pricey ad because they figured the Super Bowl audience was the same people who would want to try “Swamp People,” a series about several Louisiana families who hunt alligators for a living.