Pandora zooming
Pandora Media, the biggest online radio service, said the number of US listeners in cars topped 2.5 million, a milestone in its effort to win customers from traditional stations. The stock rose the most in a month.
Listeners obtain the service from 23 auto brands and eight car-stereo makers, Pandora said. This year, Pandora will become available in more than 100 models, Chief Marketing Officer Simon Fleming-Wood said.
About half of all listening takes place in autos, a crucial battleground in the $15 billion local radio advertising market. Pandora’s shares rose 8.5 percent, to $16.41