Microsoft CEO Steve Ballmer has finally admitted that its Surface RT Tablet was a huge mistake.
The tech giant last week revealed that it had lost more than $900 million on the tablet which has experienced poor sales since it launched in October 2012.
“We built more devices than we could sell,” Ballmer admitted during an internal ‘town hall’ event last week, The Verge reported.
Microsoft recently cut the price of the tablet by 30 per cent globally after admitting during an internal meeting that massive price cuts were necessary for getting the device to sell.
If you divide the $900 million losses by the per-unit price cuts of $150, that means that Microsoft has about 6 million unsold Surface Tablets that it needs to move, technology website PC World calculated.
Ballmer also admitted that the company is not selling nearly as many Windows devices as it would like, referring to its phones, tablets and computers.
Microsoft confirmed that there was an internal town hall meeting but told news.com.au it had nothing further to share about what was discussed.
The all-in-one Surface RT tablet and laptop has received mostly positive reviews but has struggled to find a niche consumer group.
Until recently Microsoft has been advertising the tablet as a ‘hip’ and convenient alternative to the iPad to twenty-to-thirty-somethings. Its ads have featured trendy corporate youngsters break dancing in the workplace, (also crumping high-schoolers).
This story originally appeared on news.com.au.