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YouTube business boss Kyncl battling exit chatter

By
Claire Atkinson
Published Oct. 17, 2014, 9:44 p.m. ET

YouTube’s well-traveled global content czar Robert Kyncl is battling rumors that he may be heading for the exits.

Kyncl, a Google VP and YouTube’s global head of business, is, according to sources close to the company, mulling a jump from the world’s No. 1 video site.

“He’s been talking to a lot of people around town,” a source told The Post.

The executive, who turns 44 this month, was even said to be negotiating his departure with YouTube Chief Executive Officer Susan Wojcicki, one second source said on Friday.

However, Kyncl, reached late Friday, said he is happy in his job and has no plans to leave.

“I am very happy with my role at YouTube and am excited about the opportunities that lie ahead of us,” Kyncl said in a statement. “I am absolutely committed for the long term. Any suggestions to the contrary are simply untrue.”

Kyncl, who set the content strategy for the world’s biggest online video destination, said rumors that he is talking to other companies with an eye toward a new job are totally false.

Rather, according to Kyncl, he speaks to companies regularly who are looking for staffing advice.

Kyncl, who joined the streaming-video site four years ago, was the architect behind building a more organized YouTube, funding scores of niche channels around topics such as food and gaming.

His blueprint also gave rise to a new crop of Internet stars, including makeup expert Michelle Phan, fashion enthusiast Bethany Mota and video gamer PewDiePie.

Whether Kyncl stays or goes is taking on added significance as YouTube puts more funds behind its biggest names to create high-end content and keep them from decamping.

YouTube’s home-grown personalities are now so successful that they are being sought by other video outlets and are even migrating to TV.

A recent survey conducted by Variety showed that people aged 13 to 18 years voted YouTube stars their favorite personalities, ranking them higher than movie and TV celebrities.

PewDiePie, for example, has more than 31.5 million subscribers to his YouTube channel. Phan and Mota each have more than 7 million subscribers.

Facebook, meanwhile, is courting YouTube stars to post more videos on its social network, while Yahoo! is hoping to build out a YouTube competitor.

Kyncl’s unique skill set would no doubt make him a much sought-after executive in Silicon Valley and beyond — even though Googlers don’t exactly fit in with Hollywood’s glad-handing and high-energy social scene.

Before joining YouTube, Kyncl worked in content acquisition at Netflix and was a manager in the international division at HBO. He also sits on the board of set-top box maker Roku.

YouTube CEO Wojcicki is the sister-in-law of Google co-founder Sergey Brin. She joined YouTube in February and has been shaking the place up.

Google reported third-quarter earnings this week, missing Street profit and revenue estimates. The search giant reported a slowdown in growth on the ad front as consumers increasingly spend time on mobile devices where advertising isn’t as evolved.