Model du jour Kendall Jenner gets her first digital ad campaign thanks to Estée Lauder, in which she demonstrates the brand’s new Little Black Primer. Meanwhile, new CEO Paula Schneider promises to fix American Apparel after founder Dov Charney was formally ousted in December.
-Kendall Jenner gets her commercial close-up in Estée Lauder’s Little Black Primer ad, in which she can be seen both with and without mascara to demonstrate the product. [YouTube]
-In the two weeks since Paula Schneider took over American Apparel, she’s already formalized internal processes that had been neglected under Dov Charney and is streamlining the brand’s products — and hopefully cutting down on the pornography that often passed for “ads.” [Forbes]
-Is Abercrombie & Fitch changing its image? Under new leadership, the company has reduced the level of fragrance sprayed in its stores by 25 percent and has removed the shutters that kept it scary-dark inside. [Bloomberg]
-With two months to go before “Alexander McQueen: Savage Beauty” opens at the Victoria & Albert Museum in London, the fashion retrospective has already broken records by selling 30,000 advance tickets — forcing the South Kensington museum to release an additional 50,000 to meet public demand. [Telegraph]
-How has New York Fashion Week evolved over the years? Take a look back through the event’s turbulent history, and hypothesize over what the future holds in store for the event, now that it’s been banned from Lincoln Center. [Racked]