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Fashion & Beauty

Marc Jacobs finally joins Instagram

After years of proclaiming that he was “appalled by the whole social media thing,” Marc Jacobs has finally joined Instagram — and has already racked up more than 48,000 followers with just one post. Meanwhile, Vogue proclaims Justin Bieber, Kendall Jenner, Gigi Hadid and others the “new brat pack.”

-Despite telling Vogue international editor Suzy Menkes in February that he wouldn’t be joining social media, Marc Jacobs has shocked us all by creating his own Instagram page. [Vogue]

-Justin Bieber, Kendall Jenner, Gigi Hadid, Dylan Penn and Ansel Elgort have been dubbed the new Brat Pack by Vogue. [The Cut]

-Katy Perry’s new fragrance, Spring Reign, has hit store shelves. The flowery fragrance boasts itself as a “fresh fruity floral for the vivacious girl that isn’t afraid to reign supreme.” [MTV Style]

-Mary Katrantzou, the 2015 winner of the CFDA/Vogue Fashion Fund, has announced her plans for spending her prize money — totaling nearly $300,000. [Telegraph]

-American Apparel continues to try to revamp its image, but are they going about it the right way? The clothing company is now seeking models instead of “Instagram hoes” to star in its provocative advertisements. [New York Post]