Hang on to those Abercrombie & Fitch shopping bags plastered with shirtless male models — they could be worth something someday. The trademark hotties are going the way of the dinosaur, as the retailer announced the brand will discontinue the use of “sexualized marketing” at all of its locations by the end of July. Meanwhile, models are finding ways to skirt the new BMI runway laws — by stuffing their pockets with weights to help them pass scale tests.
-No longer will shirtless men greet you at the door of Abercrombie & Fitch. The retailer is scaling back the sexiness at all A&F and Hollister locations, with the goal of being rid of all shirtless paraphernalia by July. They will also make their stores less creepy by increasing lighting and decreasing its powerful trademark aroma. [Fashionista]
-Thought the new body-mass-index laws would force models to put on some weight? Think again! Anonymous models confessed their agencies often provided them with Spanx stuffed with weighted sandbags so they would qualify for the minimum 18 BMI. “I even saw them put weights in their hair,” an informant revealed. [The Cut]
-Wide-legged jean empire JNCO is coming back with a vengeance later in April. Take a look back at the history of the brand, which began in 1985 and rose to fame in the ’90s, when the jeans were banned by schools nationwide post-Columbine — fearing students would hide weapons under them. [The Cut]
-Have no fear: Hood by Air is here! The fashion brand just opened a pop-up location in NYC’s Dover Street Market to highlight Hood by Air’s spring 2015 collection. Located on the fourth floor, the temporary structure uses everyday materials, such as chain-link fences and clothesline, to display the line’s wares. [Style.com]
-Saint Laurent has filed suit against Jeanine Heller, the founder of What About Yves, for her popular “Ain’t Laurent Without Yves” shirts. The lawsuit claims trademark infringement, trademark dilution, false designation of origin and unfair competition. [Racked]