Things took a dicey turn during a photo shoot for Palm Beach socialite Amanda Boalt Coleman’s swimwear line, Strong Boalt. Coleman, (Lilly Pulitzer’s step-granddaughter) chose to set the campaign on her hubby’s $12 million, 143-foot yacht, the Octopussy.
After getting some pictures, photographer Ben Fink Shapiro and model Derek Jaeschke backflipped from the deck into the Florida waters, when suddenly the captain insisted they return from their swim. “He shouted that there were bull sharks everywhere,” says Shapiro, who hightailed it back on board. Fear not, no six packs were injured in the making of this campaign.