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Business

Kristaps Porzingis already cashing in on monster rookie year

By
Richard Morgan
Published Dec. 9, 2015, 10:58 p.m. ET

Sports-drink BodyArmor just added a sparkling new sports personality to its endorser lineup: New York Knick Kristaps Porzingis.

As BodyArmor’s newest pitchman, the 7-foot-3 Latvian joins a group that includes Rob Gronkowski, Sydney Leroux and Mike Trout — all picked as up-and-comers who contrast with the more established athletes used by category-killer Gatorade. Terms were not disclosed.

At age 20, Porzingis is a few years younger than his BodyArmor teammates. But he was a devotee of the drink even before the Knicks chose him last June as the No. 4 pick of the NBA draft.

“I was drinking BodyArmor in the pre-draft period,” Porzingis said of his first endorsement. “It’s funny now I actually have a chance to be a part of their team.”

Though the Knicks’ selection of the power forward was greeted with a chorus of boos when it was announced at Barclays Center, Porzingis has won over Knicks fans with his stellar play.

Many are now among the “Kristaps Krazy” — loyalists of the Latvian whom BodyArmor is targeting with a “12 Days of Kristaps” promotion starting Thursday on WFAN.

BodyArmor co-founder Mike Repole told The Post his 4-year-old brand and its newest endorser are both underdogs, calling Porzingis “a kid competing in the NBA.” In the sports-drink category, BodyArmor holds just a 1 percent market share against Gatorade’s 77 percent.

BodyArmor is playing to a new generation — one devoted to all-natural ingredients.

Repole has already had great success with Vitaminwater, which he sold to Coca-Cola in 2007 for $4.1 billion.