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Keith J. Kelly

Keith J. Kelly

 Media
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Net-a-Porter founder may be heading to Vogue

By
Keith J. Kelly
Published Jan. 29, 2016, 4:10 a.m. ET

Rumors are flying again that Natalie Massenet, the founder of the groundbreaking luxury fashion e-commerce site Net-A-Porter, may soon be heading to American Vogue.

She surprised the fashion world when she abruptly resigned from the Richemont-owned UK company in September in the middle of a merger with Yoox, an Italian e-commerce rival.

She reportedly clashed with Federico Marchetti, who was tapped to be chief executive of the combined company, derailing plans for her to stay on as chairwoman after the deal closed in October.

The 50-year-old executive consoled herself with $153 million from her stock selloff and has been occupying her time as the chairwoman of the British Fashion Council.

Speculation that the reporter-turned-entrepreneur would replace Anna Wintour atop American Vogue started almost immediately after she left Net-A-Porter.

While those rumors now appear groundless, renewed buzz that she is headed to Vogue in some capacity is being spurred by two events: 1) the recent semi-retirement of Grace Coddington, the
longtime creative director of Vogue and 2) a rather interesting political fundraiser being hosted by Massenet in London for Hillary Clinton.

Former first daughter Chelsea Clinton plans to be there along with Wintour, who also has a broader role as Condé Nast’s artistic director.

“They are very good friends,” said one insider of the WintourMassenet connection.

“The conversation is happening,” said another source, adding that the scuttlebutt is coming from a well-placed Condé insider.

Nothing has been settled. But if the talks come to fruition, the source said, “she’d work alongside Anna.”

Massenet is seen as a savvy executive in a world that Condé is striving to figure out.

Shortly after founding Net-A-Porter, a glossy fashion magazine on the Web, in 2000, she persuaded fashion designers including Marc Jacobs, Gucci, Chloé and Jimmy Choo to embrace online luxury fashion retailing when few were doing so.

By 2014, she also started the quarterly Porter print magazine. Her groundbreaking retail site, while still losing money, had revenue of around $500 million a year.

Massenet didn’t return a request for comment through the British Fashion Council. A Condé spokeswoman also declined to comment.