Amazon Prime already has been a boon to millions of people who are busy, forgetful or just plain lazy. Its special deals on two-day and next-day shipping have benefited countless folks who forgot a gift for that special someone whose birthday wasn’t special enough to remember.
Now, the Seattle-based tech giant is branching out into the sports world by targeting the thoughtless tailgater with more team spirit than time or attentiveness.
On Thursday, the 49ers announced a first-of-its-kind deal with Amazon Prime to deliver packages directly to the parking lot at Levi’s Stadium in Santa Clara, Calif.
Through its Prime Now service, Amazon will offer two-hour delivery (free) or one-hour delivery ($7.99) to Prime customers, who will be able to get everything from food to alcohol to team gear almost without leaving their cars.
It begs the questions: Who shows up to the party without bringing the beer, and who wants to tailgate with that guy? But not for the first time, technology will allow the severely antisocial or desperately lazy to avoid that last-minute trip to the store and those uncomfortable interactions with other humans.
For now, the service is offered only at 49ers home games, but with Prime Now available in 25 major metropolitan communities around the country, including Manhattan and Brooklyn, it seems only a matter of time before Jets and Giants fans can show up to the stadium wholly unprepared and still be the life of the party – as long they don’t leave their phones at home.