Mario, Pokémon upstage updated Apple Watch
It may have been Apple’s event, but it made Nintendo’s day.
Apple’s unveiling of its iPhone 7 and updated Watch on Wednesday featured two market-moving surprises — Nintendo’s Pokémon Go is coming to the Apple Watch, and Super Mario Bros. will be an iOS app by year-end.
The news drove Nintendo stock up 29 percent, to $36.32, giving the Tokyo company a market-cap boost of $8 billion in a single day.
Apple’s stock didn’t fare nearly as well — it gained just 66 cents to close at $108.36 percent — leaving many to feel Wall Street was less than bowled over by the latest gadgets’ tech advances.
Recently, sales of Apple’s lucrative iPhone and Watch have slipped, causing some concern.
Apple shares are up 3 percent this year, while the Nasdaq has gained 5.5 percent.
From the stage at San Francisco’s Bill Graham Civic Auditorium, Chief Executive Tim Cook enthused about Apple Watch — a device, he said, that became the world’s second-best-selling watch last year, behind only Rolex, despite not launching until April 2015.
The new version, Apple Watch Series 2, is swim-proof, has a built-in GPS and offers a new array of fitness and health capabilities.
But even with those advances — plus a version of the wildly popular Pokémon Go game, aimed at getting couch potatoes out of the house — market observers believe the wearable tech item still has an uphill battle to realize its potential.
Research firm IDC reported on Tuesday that Apple experienced a 57 percent drop in second-quarter smart wearable devices, causing its share to shrink to 7 percent of the market.
By comparison, IDC said, category leader Fitbit extended its lead during the period by posting a 29 percent increase in sales to capture 25 percent of the market.
Apple clearly had Fitbit in its sights Wednesday on introducing what it called “the perfect running partner” — Apple Watch Nike +.
The device, described as the latest result of a longstanding partnership between Apple and Nike, delivers many of the same measures as Fitbit. But it also seeks to motivate laggards with such alerts as “Are We Running Today?”
“The market is full of complex, hard-to-read devices that focus on your data,” said Trevor Edwards, president of the Nike Brand said. “This focuses on your life.”
Apple Watch Nike+ is priced at $369 — the same starting price for all Apple Watch Series 2 offerings. The original Apple Watch, now called Series 1, has been reduced to $269 from last year’s launch price of $349.
Analyst Ian Fogg of IHS Markit reported in a research update that Apple’s new watch addresses “some of the rough edges in the first generation” — but he predicted its familiar design wouldn’t attract many admirers it doesn’t already have.
“The increased fitness capabilities and Nike partnerships will keep the Apple Watch business moving, without creating a breakout new product category success for Apple as the original iPhone was nine years ago,” he said.