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Business

Taylor Swift gets her own channel on DirecTV streaming service

By
Claire Atkinson
Published Nov. 28, 2016, 6:16 p.m. ET

Taylor Swift is about to become a lot more available.

The singer is launching a channel on DirecTV Now, a new streaming TV service from AT&T announced Monday.

The channel will see Taylor provide video, concert performances, and behind-the-scenes footage along with commentary for T-Swizz herself, according to just released press information.

Earlier this year, Swift signed a wide-ranging deal with AT&T to appear at a pre-Super Bowl concert on February 4 for AT&T’s DirecTV brand.

The Swift channel is one of 120 services to launch on Wednesday, November 30. Customers can chose between packages starting at $35 per month up to $70 per month with HBO and Cinemax for $5 more per month.

Notably absent from the package is broadcast network CBS, which could not come to terms with AT&T about pricing. At least two sports services, ESPN and FOX Sports are offered in the basic package. Basic packages will carry Fox News, CNN and Bloomberg TV.