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Keith J. Kelly

Keith J. Kelly

 Media
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Huffington Post re-jiggers Rise site, trims workforce by 20

By
Keith J. Kelly
Published Dec. 20, 2016
Updated Dec. 21, 2016, 8:15 p.m. ET

Merry Christmas, you’re fired.

Only days before Christmas, AOL is re-jiggering the Huffington Post’s Rise site, resulting in roughly 20 contract workers being let go, sources tell Media Ink.

The workers produced the videos on the Rise site.

They were told by their HuffPo supervisors that their services were no longer needed, sources said.

First told by insiders that Rise was being shuttered, HuffPo denied that is the case — but a spokeswoman for the site provided little additional info.

Rise is being “creatively reimagined,” not closed down, the spokeswoman told Media Ink on Wednesday.

Asked if the Rise landing page on the HuffPo site would survive the re-imagining, the spokeswoman declined comment.

HuffPo, through the spokeswoman, also disputed the number of contract employees being cut. She said it was closer to 10.

“Rise is not being canceled but instead creatively reimagined,” she said. “Some freelancers working on Rise were not renewed because we are taking the concept in a different direction.”

Still, some see the re-imagining at Rise as the first of several moves at underperforming HuffPo sites to come under scrutiny in the days ahead as new HuffPo CEO Lydia Polgreen — recently poached from the New York Times — gets ready to take command early in 2017.

Tim Armstrong, CEO of AOL, the parent of HuffPo, announced last month that it would be chopping about 500 people, or 5 percent, from AOL’s payroll.

Rise, a site devoted to “solutions and wellness,” had actually originated as an AOL site, but when AOL head of videos Dermot McCormack left in September 2015 — after less than a year on the job — the project was given to Arianna Huffington at HuffPo.

HuffPo former Editorial Director Danny Shea was overseeing it — but he exited in June and has since hooked up with Arianna at her new company, Thrive.

“Since he left, there was really no one in charge,” said one insider.

Charlotte Koh was hired as the head of HuffPo videos after Shea left and is overseeing the overhaul of Rise.