In Jeremy Scott’s world, one woman’s trash is another’s couture gown.
On the second night of Milan fashion week, Scott unveiled his latest collection for Moschino. The theme? “Cardbord Couture,” according to the designer’s shownotes.
Supermodels Kendall Jenner, Gigi Hadid and Bella Hadid stormed the runway (which was cleverly crafted from taped-up cardboard boxes) in a plethora of high-low looks borrowed from what one could imagine Oscar the Grouch’s girlfriend would wear: a black garbage bag imagined as cocktail frock (with a garbage lid as a hat), clear bubble wrap disguised as a party dress, and a plastic lace gown topped with a chandelier tiara.
In the end, Scott walked the runway in a T-shirt that declared: “Couture is an attitude. It’s not a price point.”
Translation: It’s not what you wear, but how you wear it. Even if it means swathing yourself in a shower curtain for a cheeky ballgown moment.