The Weather Channel has kicked up a storm over President Trump’s announced withdrawal from the Paris Accord.
The site is trolling the president by dedicating its entire homepage into a protest of the controversial move.
“Still Don’t Care? Proof You Should,” said one snarky headline that links to a piece about forests dying off due to rising tides and sea levels.
A story headlined “…and More Proof …” also was posted, along with another one: “…and even More Proof…”
And a piece about global reaction is titled: “Sad Day for the World.”
“President Donald Trump’s decision to pull the United States out of the landmark Paris Accord sent shockwaves across the globe, with world leaders, scientists and other notables condemning the move,” the story begins.
Other chilly offerings are a “Scenario We Hope Never Occurs” – about the US vulnerability to rising seas – and “Glacier National Park’s Glaciers Vanishing.”
Climate change “is real and backed by science and is happening now,” Neil Katz, the Weather Channel’s senior vice president and editor in chief, told The Washington Post.
“We wanted to make that point very clear,” Katz said. “We very intentionally wanted to do something with impact. This is a story that people need to take notice of.”
He said the idea for a flurry or pro-environment pieces came from the Weather Channel’s senior homepage editor, Eric Zerkel.
It came together “creatively and a bit spontaneously” Thursday morning, Katz told the paper, noting that more than 30 million people visit the Weather Channel daily.
Some warmed up to the site’s project.
The Weather Channel is “not playing around today,” a Twitter user posted.
Another said the company was “heroically trolling” the Trump administration, the Washington Post reported.