Ginger-haired British men are getting more sex — thanks to the “Ed Sheeran effect,” a study has revealed.
Red-headed males have been ridiculed since the dawn of time due to their pale skin and inability to tan and were even once considered to be a genetic mutation.
Throughout history, even a string of notable royals including King Henry and Queen Elizabeth I, have fallen victim to the “Ginger curse.”
But busker-turned platinum-selling pop artist Sheeran, 26, has finally made ginger cool, and his fellow flame-haired males are reaping the rewards by “getting lucky” between the sheets.
A poll of red-headed British men found one in five 25- to 34-year-olds have had more female attention since Sheeran shot to fame.
Ginger men even went as far to say they are getting fewer jokes surrounding their hair color and some even said they now get more compliments.
A spokeswoman for http://www.casumo.com, which commissioned the study, said: “It’s unsurprising that red-heads are attracting more attention now than in previous years.”
“Donning fiery red locks are popular among both male and female celebs with stars like Emma Stone and Isla Fisher leading the way for redheaded women.”
“Ed Sheeran has shown how his appearance has no effect on his talent and more people are embracing their natural color.”
“It seems that when it comes to gingers, the brighter the better.”
The “Ed effect” is even boosting the confidence of some red headed men, with some finding more strangers starting conversations with them as a result.
When women were asked to reveal their opinions on ginger men, over a third agree there are now more positive perceptions around coppery curls since Ed Sheeran arrived on the scene.
One in 20 females say they now even prefer redheads over other hair colors, with auburn being the top choice followed by strawberry blonde tresses.
The study, carried out among 175 ginger men and 1,000 women by OnePoll.com, also revealed one quarter of copper-topped men agree that the public has a more positive outlook on red-heads since Ed Sheeran began reigning the charts.
One in five gingers have even been told they look like the chart-topping singer, with over a third of 18- to 24-year-olds reporting cases of mistaken identity.
The Casumo.com spokesperson continued: “We’re glad to see red heads are getting lucky, but they needn’t be the only ones.”
“We give our players the chance to strike it right every day regardless of their hair shade, with plenty of colorful games to choose from.”
The study also voted red-headed royal, Prince Harry, as the most attractive ginger followed by Ewan McGregor and Damien Lewis.
Ironically, Ed Sheeran fell just short of the top three as the fourth most eye-catching copper celeb.
Eddie Redmayne was picked as a popular piece of copper eye candy by more than one in ten females, followed by Benedict Cumberbatch of which some people aren’t aware is a natural red head.
Star of the Harry Potter film series, Rupert Grint also made the cut in the top ten, followed by Rob Kazinsky, Paul Bettany and comedy actor and writer, Simon Pegg.
Top ten most attractive male ginger celebrities
