Gigi Hadid may have helped Tommy Hilfiger sell more bomber jackets, sweaters and sailor outfits, but their 18-month partnership has also been good for the super model, Hilfiger pointed out last week at a retail conference.
The designer said Hadid’s social media following has grown exponentially “since joining the brand.” Hadid has more than 48 million followers on Twitter, Instagram and Facebook today — more than twice the number she had before their collaboration.
Hilfiger is also leading the digital charge when it comes to inventory-less showrooms.
“We don’t have showrooms packed with clothes anymore,” Hilfiger told the Post. Thirteen of his 40 showrooms across the world are equipped with Imax theater-like technology and iPads that show off his collections to buyers.
Who needs a bunch of clothing racks that clog up space, anyway?