Time Inc. shuffling doing little to help stock

Time Inc. is trying to make more noise about its efforts in the digital sphere — even as Wall Street remains skeptical of any quick returns ahead of its quarterly results on Nov. 9.

On Tuesday, the company boosted Chris Hercik, SVP of creative + content, to the new role of chief creative officer at The Foundry, its Brooklyn-based operation that has designed print and video ads for more than 500 advertisers.

And the company said it is also expanding live content ad distribution via People TV, its OTT ad-supported network, by live streaming a handful of real-time programs via Twitter starting Nov. 20.

But it seems to be making no impression on the stock. Wall Street appears to be anticipating another tough quarter for its print magazines — including Time, People and InStyle, which still generate the greatest portion of profits.

A Zacks Equity Research poll of analysts revealed they “expect revenues of $700 million, down 6.7 percent from the prior-year quarter.”

Zacks did say that the company’s transformation efforts are “encouraging.” That should be good news to EVP Jaison Blair, who is going to be putting more effort into that front after relinquishing investor relations.

On Tuesday, Time shares closed at $10.65, down 10 cents.