‘Costco for millennials’ inks deal with Telaflora
Want a bouquet with those rolls of toilet paper?
Boxed.com, the online retailer that’s billed as the Costco for millennials, just inked a deal with Telaflora to provide flower delivery services from some 11,000 florists, which will begin this weekend.
The 4-year-old discounter has been quietly adding products like fresh food, wine and hotel booking services — and now flowers — with an eye towards launching a premium membership program, founder and chief executive Chieh Huang told The Post.
Big Apple-based Boxed models itself on the warehouse clubs like Costco, BJ’s and Sam’s Club — minus the membership fees.
That could be changing, at least for those willing to pay for the prospect of deeper discounts.
Likely customers for this service would be Boxed corporate customers, but Huang believes a fee will appeal to consumers as well, especially if it includes free shipping.
“We have been launching more services with the ultimate goal of wrapping them as a premium tier,” Huang said, adding that “we are still studying it.”
Flower orders will arrive separately from Boxed’s bulk items.