You won’t be seeing ‘Nestle’ candies in the US soon
The iconic Nestle brand name will soon disappear from candy aisles in US stores, The Post has learned.
Part of the deal that saw Italy’s Ferrero this week agree to buy Nestle’s US confectionery business for $2.8 billion includes the right to use the Nestle name for just one year, a Ferrero spokeswoman confirmed on Wednesday.
After the year, Ferrero will have to take the Nestle name off the packaging of more than 20 candy bars, including Nestle Crunch, Nestle Butterfinger and Nestle Baby Ruth, according to the deal.
The 12-month grace period will allow Ferrero, the maker of Nutella and Ferrero Rocher chocolates, to work off any product in the production pipeline.
Ferrero’s deal doesn’t include Nestle’s confectionery business outside the US — nor does it include other Nestle US products like Toll House or Nescafe.
Ferrero has not yet decided on how to rebrand the iconic candy brands.
Nestle has been producing chocolate bars since 1880, and its name has been a popular fixture on candy brand packaging in the US for decades.
In 1928, Nestle introduced Crunch. In 1966, it rolled out its $100,000 bar — now called the 100 Grand.
In 1984, it bought Raisinets, Chunky and Oh Henry! Six years later, it acquired Baby Ruth and Butterfinger from RJR Nabisco.
“I hope it won’t go beyond removing the Nestle name,” said Mitchell Cohen, the third-generation owner of the Lower East Side’s Economy Candy.
Nestle decided to sell its US confectionery business because sales were slumping. The Swiss company will focus on its healthier foods.