7:00 a.m. – ESPN Early risers can get their football on with “SportsCenter on the Road,” hosted by Sage Steele.
8:30 a.m. – ESPN2 Sal Paolantonio previews Super Bowl LII with Louis Riddick and NFL Films’ Greg Cosell.
10:00 a.m. – ESPN “Postseason NFL Countdown” broadcasts from downtown Minneapolis, about half a mile from US Bank Stadium — site of Super Bowl LII. Hosted by Suzy Kolber.
12:00 p.m. – NBC “Road to the Super Bowl” takes a look at how the New England Patriots and Philadelphia Eagles made it to the big game.
12:00 p.m. – Hallmark Channel Former NFL star Boomer Esiason calls the plays for this year’s Kitten Bowl, while professional cat lady Beth Stern hosts.
1:00 p.m. – NBC Pregame
Coverage kicks off with co-hosts Dan Patrick and Liam McHugh at US Bank Stadium in Minneapolis. They’ll be joined by “Football Night in America” analysts Tony Dungy, Rodney Harrison, Mike Florio and Chris Simms. Paul Burmeister and Randy Moss will report from the Patriots’ and Eagles’ hotels, while Kathryn Tappen will be on location from the NFL Tailgate Party. Two-time Daytona 500 winning driver Dale Earnhardt Jr. makes his NBC debut as a contributor ahead of a similar gig for the Olympics. Expect several ads promoting the Winter Games, including one starring American figure skater Nathan Chen.
3:00 p.m. – Animal Planet Jennifer Pawrence and Kelly Barkson are among the canine athletes taking part in this year’s Puppy Bowl — which features play-by-play analysis by a sloth. Don’t miss the halftime show, complete with dancing kittens.
First Quarter
6:00 p.m. – Singer Carrie Underwood, an opener for NBC’s Sunday Night Football over the last five seasons, will launch the telecast again with a video for her song “The Champion.”
6:20 p.m. – The teams take the field. Current champs the Patriots have five Super Bowl wins (and four losses) under their belts, while the Eagles have been to the big game twice — but never won.
6:25 p.m. – Onetime “Hamilton” star Leslie Odom Jr. delivers a performance of “America the Beautiful,” followed by Pink singing the National Anthem. No word on whether or not she’ll also perform some aerial stunts.
6:28 p.m. – Coin toss
World War II hero Hershel Woodrow “Woody” Williams takes part in the tradition, along with 15 other Medal of Honor recipients.
6:30 p.m. – Kickoff
Al Michaels has the call, and this game boosts him to the rank of the only TV commentator with a Super Bowl play-by-play history spanning three decades. Cris Collinsworth handles analysis and Michele Tafoya and Heather Cox are on the sidelines.
First-Quarter Commercials
M&Ms
This year’s broadcast hits a new record, with 30-second ads selling for as much as $5 million. No word on how much was spent to secure this spot featuring Danny DeVito in a vat of chocolate and trying to channel what it’s like to be an M&M.
Squarespace
The irreverent Website-creation company cast Keanu Reeves and a laptop to sit by a fire in the desert, with the actor musing on what one must do to create a Web site when passion meets inspiration.
Bud Light
This past August, the beermaker sparked a viral hit with a “Game of Thrones” spoof that launched the made-up toast “Dilly Dilly” — leading to countless memes and even Steelers quarterback Ben Roethlisberger using the huzzahlike phrase as an audible call during a game against the Titans. Now, Bud Light is releasing a new entry in the “Dilly Dilly” canon.
Doritos and Mountain Dew
For this combo clip promoting Doritos Blaze and Mountain Dew Ice, “Game of Thrones” actor Peter Dinklage joins Busta Rhymes, Morgan Freeman and Missy Elliott in a lip-sync battle.
Wendy’s
The fast-food chain lobs a direct diss at rival McDonald’s with an ad urging folks to “skip the hamburgers at the Frozen Arches.”
WeatherTech
Some viewers might see a political message in the vehicle-accessories brand’s ad, which focuses on workers building American-made products . . . including walls. But CEO David MacNeil told Adweek that any ties to Trump’s border wall is “ridiculous.”
Sprint
Meet Evelyn, a robot who chastises her creator — a Verizon customer — for paying too much each month for poor service.
Second-Quarter Commercials
Pringles
A newcomer to the Super Bowl commercial scene, the chip maker’s spot will feature comedian Bill Hader and the phenomenon of “flavor stacking” — that is, laying the jarring flavors of pizza, jalapeño, and barbecue chips all into a single bite.
Michelob Ultra
Chris Pratt stars in two commercials for Michelob Ultra (one will air in the second quarter, another in the fourth), called “The Perfect Fit” and spoofing workout routines, the life of a rich and famous actor in Hollywood, and meta humor about being a beer spokesperson.
E*Trade
After a five-year hiatus, E*Trade is back in the Bowl with the case for saving for retirement early — part of its “Don’t Get Mad” campaign.
Febreze
Never afraid of gross-out humor, the brand will air a clip that examines how football fans can avoid awkward moments during the halftime bathroom break.
Pepsi
The soda company looks back at some of its most famous ads — and includes an update of Cindy Crawford’s iconic one from the 1992 Super Bowl. This time, the catwalker is joined by her son, model Presley Gerber.
Avocados From Mexico
Chris Elliott warns how dire the consequences will be if you don’t have chips to go with your game-day guac.
Hulu
The streaming service will preview J.J. Abrams’ new series “Castle Rock,” based on the Stephen King novels of the same name.
Halftime
Around 8 p.m., Justin Timberlake returns after the 2004 Nipplegate debacle, to promote his new “Man of the Woods” album. Social media is swirling with rumors over whether or not he’ll cover Prince (since the game is in the late singer’s hometown), be joined by his former *NSYNC bandmates — or even invite Janet Jackson for a surprise makeup performance.
Third-Quarter Commercials
Lexus
Created in partnership with Marvel, this car commercial features Chadwick Boseman, the star of the new film “Black Panther,” on a quest for magical ore.
Kraft
This one’s made up of photos of “actual . . . nonfamous . . . nonreality-show families” submitted via social media.
Persil ProClean
Actor Peter Hermann will once again star in an ad for the laundry detergent brand.
Budweiser
The beer company shifts its liquid focus in a spot set to Skylar Grey’s cover of “Stand by Me” and highlighting a program that provides clean drinking water in response to natural disasters.
Kia
Aerosmith’s Steven Tyler targets baby boomers trying to recapture their youth by driving a Kia in reverse to find a version of himself with fewer wrinkles.
Fourth-Quarter Commercials
Amazon
This humorous clip is based around a question that may terrify many: What would happen if Alexa lost her voice? Expect CEO Jeff Bezos to make a cameo.
Groupon
“Girls Trip” star Tiffany Haddish — an admitted “superuser” of the online coupon site — makes a case for supporting local businesses.
Hyundai
The carmaker features its pediatric-cancer nonprofit.
Coca-Cola
Celebrating “The Wonder of Us,” the beverage brand eschews famous names to show “real” people (models and actors) dancing, riding in bumper cars and performing skateboard-ramp stunts in a wheelchair.
Postgame
Around 10 p.m. – NBC The Lombardi Trophy is presented to the game’s winning team.
Around 10:30 p.m. – NBC Rumor has it that “This Is Us” may finally reveal how the character Jack died, but we’ll believe it when we see it.
10:30 p.m. – ESPN Catch postgame highlights on “NFL GameDay.”
11:30 p.m. – ESPN “SportsCenter” resumes from Minneapolis.
Midnight – NBC Jimmy Fallon brings his “Tonight Show” to Minneapolis’ Orpheum Theatre with rumored guests including Timberlake, Dwayne Johnson and the cast of “This Is Us.”