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Dealmaker talks company merger while running marathon

By
Josh Kosman
Published Feb. 6, 2018, 8:03 p.m. ET

Dealmaker Martin Franklin picked an odd place to hammer out his latest acquisition: between mile 11 and mile 15 while running a marathon in Miami on Monday.

And oh yeah, it was his seventh marathon in seven days on seven continents.

Franklin, an accomplished runner who has bought and sold a wide range of companies, including Burger King and Jarden, was just checking in with The Post on Tuesday during what was already an impressive feat — completing the World Marathon Challenge.

The marathon of marathons takes runners on 26.2-mile races in Antarctica; South Africa; Perth, Australia; Dubai; Lisbon; Cartagena, Colombia; and Miami.

Franklin, 52, was checking in 24 hours after completing the last race.

“The conference call was set up while I was traveling, so I agreed to join as others could not make it,” Franklin told The Post in an interview on Tuesday.

“I got my phone from an aid station [around mile 11] at the turning point and they looped me in when they were ready,” he said, declining to provide details on the merger itself.

The people on the other end of the deal were aware he was speaking while running a marathon, and the conference call ended around mile 15.

“They laughed and probably thought I was a little crazy. It’s an efficient use of time,” said Franklin, who paid $44,000 for the privilege of putting his body through the torturous event.

“When you’re in pain as I was, [working while running] actually helps,” he noted. “As you get animated, the adrenaline kicks in and pace picks up.”

What did he take away from his endeavor?

“I learned the body is not designed to run 183.4 miles in a week,” Franklin said, adding that he is not planning to run in the World Marathon Challenge again. “Marathon is a game of patience and perseverance, much like business.”

In 2000, Franklin took a shareholder activist position in Alltrista Corp., a maker of canning jars, and within a year became chief executive. He sold off a slumping division and then transformed the business into a consumer goods conglomerate.

Alltrista was renamed Jarden, and Franklin brought Bicycle playing cards, Bionaire, Coleman, Crock-Pot, First Alert, Jostens, Mr. Coffee and Rawlings to the conglomerate.

Franklin sold it to Newell Rubbermaid in April 2016 for $15 billion.

The dealmaker, who runs Mariposa Capital, is currently chairman of Platform Specialty Products, a pesticides maker.

Franklin said Tuesday he was working but would not make it a long day.