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A&E loses top marketing executive

By
Alexandra Steigrad
Published Feb. 6, 2018
Updated Feb. 6, 2018, 5:06 p.m. ET

A&E Networks’ Chief Marketing Officer Amanda Hill is leaving the company after an 18-month stint, The Post has learned.

A&E, which confirmed the news, said Hill is packing up in May and heading back to London, where she will be chief marketing officer and chief customer experience officer at Harrods.

Hill had been scouted from A&E’s international office in London, where she served as chief creative officer in late 2016.

While at A&E, Hill was charged with overseeing marketing for all the networks and businesses in the US and abroad across all platforms, including linear television to digital, direct-to-consumer and OTT (over the top) content.

At the time of her promotion to CMO, Hill made the press rounds talking about her mission to reach younger audiences through original videos for social media, as well as short-form branded digital content.

While her exit has been characterized by the company as family-driven, a source described the British exec’s US tenure as a “not necessarily a great fit.”

While that point is up for debate, the network, which includes channels such as History, Lifetime, A&E, FYI and Viceland, has experienced some movement at the executive level, with the recent departure of Paul Greenberg, head of FYI, who left to start his own consulting firm.

It also comes at a time when A&E Networks’ Chief Executive Officer Nancy Dubuc has been rumored to be up for the top job at Amazon Studios.

While that studio position is still up for grabs, rumblings of a potential Dubuc exit is not connected to Hill’s move, an insider said.

Like its rivals, A&E is working to make overtures to reach younger audiences through digital and social to be able to serve changing behaviors, which include streaming TV shows and watching content on mobile devices. Despite challenges associated with that transition, the network has had some wins.

Its reality crime series “Live PD” continues to be the top-rated original cable show on Saturdays, according to Nielsen. The 9 p.m. A&E series, which gives viewers a glimpse into police precincts, nabbed a 0.8 rating among adults ages 18-49 on Feb. 3, giving it the No. 1 spot ahead of prime-time college basketball on ESPN.

Lifetime’s also brought in two of cable’s highest-rated original movies this season with Catherine Zeta-Jones’ “Cocaine Godmother” and Toni Braxton’s “Faith Under Fire,” a rep said.