Popular ‘slow dating’ app debuts in the US
For daters tired of giving their lives to Tinder swipes, Europe’s “slow dating” app makes its US debut on Tuesday.
The 4-year-old app — named “Once” for the number of daily matches it delivers each user — already ranks No. 1 in downloads from Google Play in its eight European markets.
Once hopes to re-create its winning European formula here in the US — catering to women by putting what it says is quality over quantity.
The entry of another dating app could put pressure on the red-hot Match Group — the parent company of Tinder, whose net profits more than doubled last year on a 19 percent rise in revenue.
A US survey commissioned by Once reveals that 80 percent of women refrain from dating apps because of inappropriate behavior they’ve personally experienced. It also found that 40 percent of date-seeking singles suffer from Tinderitus — or index finger fatigue from incessant swiping.
Once promises to free users from hours of trolling for dates by delegating the task to an artificial-intelligence algorithm — one that matches profiles based on age, interests, location, education and an investigation of preferred types based on user photos.