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Chipotle marketing chief leaves nearly two years after cocaine bust

By
Post Staff Report
Published March 14, 2018
Updated March 14, 2018, 2:24 p.m. ET

Chipotle said Mark Crumpacker — its longtime head of marketing who got caught up in a cocaine ring indictment in 2016 — is leaving the company.

Crumpacker’s departure comes just a week after the struggling burrito chain installed a new CEO as it seeks to revive the brand. Crumpacker, who has led Chipotle’s marketing efforts for nine years, will leave the company Thursday.

Last year, Crumpacker pleaded guilty to a misdemeanor drug possession charge that would be dismissed after he completes a rehabilitation program.

The charge came after he was named a customer in a 2016 cocaine ring indictment in New York. Chipotle placed him on leave for a few months before he returned to the job.

Chipotle, which has failed to recover from a series of food safety scares, is seeking to rebuild its business and lure customers back. The Denver-based company recently hired Taco Bell executive Brian Niccol as its new CEO. His first day was March 5.

“Mark has been a valued member of our leadership team and played an integral role in shaping and defining the Chipotle brand, and we thank him for his contributions,” a company spokesperson told CNBC.

“We have a very talented marketing team in place and we’ll continue our existing programs while we finalize the plans for a new CMO.”

Shares of Chipotle slipped nearly 2 percent Wednesday.

With the Associated Press