Black Friday is upon us — meaning it’s time to start ticking gifts off your holiday list!
According to a new survey by advertising platform Criteo, 37 percent of New Yorkers plan on spending more this Black Friday than they did last year.
And some of the best deals — on everything from natty Nikes to the Apple watch — are in full swing, so you can beat the Christmas rush and still score stellar stuff on sale. Other sales are worth bookmarking now so you’ll be ready to click when the big sale day finally hits.
Whether you’re planning on shopping the deals in-store or surfing the online sales from your couch this Thanksgiving week, here are more than 25 of the top giftable goods to buy now.
BaubleBar
Starting on Thanksgiving, the BaubleBar’s entire site will be 35% off, and all the colorful Alidia rings will be $12 (originally $44).
& Other Stories
Snag chic wintry musts — like this cheery pink wool scarf — from design ateliers in Paris, Los Angeles and Stockholm. Take 20% off sitewide starting Black Friday.
Pink Wool Fringed Blanket Scarf, original price $59 / sale price $47.20; Stories.com
Buy NowApparis
Through Cyber Monday, take up to 70% off statement styles from vegan fashion brand Apparis. Its plush faux fur coat is a party-season treat for your favorite social butterfly.
Lisa Multicolor Faux Fur Coat, original price $365 / sale price $215; Apparis.com
Buy NowNET-A-PORTER
From Bottega Veneta and Saint Laurent to Tory Sport and Nike, there’s no shortage of dazzling designers included in NET-A-PORTER’s Black Friday sale, which shaves up to 50% off select items — like these cool colorblocked dad sneakers from Nike.
Nike Air Max 270, original price $150 / sale price $90; NET-A-PORTER.com
Buy NowL.L. Bean
Known for their comfort, longevity and traction, coveted L.L. Bean duck boots are included in the sitewide 25%-off sale with code FLASH25.
The Original L.L. Bean Boot, original $159 / sale price $119.25; LLBean.com
Buy NowSJP
Nothing sparks joy for a real-life Carrie Bradshaw than a pair of Sarah Jessica Parker pumps. Starting Black Friday, take 30% off a stylish selection of heels on SJPBySarahJessicaParker.com.
Trinity Heels, original price $455 / sale price $318.50; SJPBySarahJessicaParker.com
Buy NowSavage x Fenty
Heat things up with Rihanna’s Savage x Fenty lingerie line, marked down 65% sitewide.
Chiffon Robe, original price $68 / sale price $18.90; SavageX.com
Buy NowHonest Company
Stock up on bath, body and beauty stocking stuffers from Jessica Alba’s natural-focused wellness brand, offering 25% off sitewide with code MERRY25.
Organic Beauty Facial Oil, original price $27.99 / sale price $20.99; Honest.com
Buy NowDraper James
For the ladies on your list, go on a Southern charm offensive. Reese Witherspoon’s fashion and lifestyle brand, Draper James, is offering 25% off statement jewelry, gloves, scarves, socks and other cute accessories through Dec. 2.
Navy Fair Isle Hat, original price $45 / sale price $36; DraperJames.com
Buy NowPolaroid
Even Gen-Z kids appreciate the retro novelty of a Polaroid camera.
Mint Polaroid Originals OneStep 2 VF Instant Film Cameras, original price $99.99 / sale price $74.99; Amazon.com
Buy NowWalmart
Get a head start on your healthy New Year’s resolution with a fitness-tracking Apple Watch Series 3, now $70 off at Walmart.
Apple Watch Series 3 GPS, original price: $199 / sale price $129; Walmart.com
Buy NowL.O.L. Surprise
Get 15% off the new Amazon exclusive set of more than 60 dolls, including a fashionable family, all in a glittery carrying case.
L.O.L. Surprise! Winter Disco Bigger Surprise, original price $89.99 / sale price $79.99; Amazon.com
Buy NowHey Dewy
Perfect perching on desks and vanities, this mini mist-maker is 20% off from now through Black Friday.
Portable Facial Humidifier, original price $39 / sale price $31.10; HeyDewy.com
Buy NowOld Navy
Now through Black Friday, take 50% off nearly everything from jeans and holiday pajamas to cozy sweaters, including thousands of styles from $5, both in-stores and online.
Crew neck sweater, original price $39.99 / sale price $20; OldNavy.com
Buy NowLa Chatelaine
This set of six French soaps milled in Provence is beloved by Oprah, and now you can get it for 30% off on Amazon!
Luxury Soap Collection, original price $68 / sale price $47.60; Amazon.com
Buy NowFisher-Price Linkimals
Shopping for a huggable baby this holiday? Pick up this cuddly, light-up toy on sale at Target now through Black Friday.
Linkimals Smooth Moves Sloth, original price $29.99 / sale price $22.99; Target.com
Buy NowApple AirPods + case
Upgrade your dainty headphones for Airpods, immediately, and save $30. With the amount you save on the pods themselves, you can also pick up a cool customizable case from The Daily Edited, which will be 20% off on Black Friday and Cyber Monday.
AirPods Pro, original price $249 / sale price $234.98; Amazon.com
Black Airpod Case, original price $40 / sale price $32; TheDailyEdited.com
Macy’s
Just in time for winter vacays, snag this statement suitcase for more than $200 off.
Samsonite Spin Tech 4.0 25″ Spinner Suitcase, original price $340 / sale price $135.99; Macys.com
Buy NowInstant Pot
If you can find a hostess who doesn’t yet have the amazing multi-cooker that launched a thousand food blogs, get it for them on sale at Kohl’s this Black Friday.
Instant Pot Duo 7-in-1 Programmable Pressure Cooker, original price $139.99 / sale $69.99; Kohls.com
Buy NowGameStop
The video game behemoth’s Black Friday sale starts at 3 p.m. on Thanksgiving day, but when you buy the Nintendo Switch Lite + on Saturday and Sunday, you get a $25 coupon to shop the rest of the sale.
Nintendo Switch Lite +, $199.99; GameStop.com
Buy NowSodaStream
For the seltzer lover in your life, this chic, sleek SodaStream will be just $49.99 (down from 89.99!) on Wednesday 11/27 through Black Friday at Target.
Lele Sadoughi
Starting Tuesday 11/26, Lele Sadoughi is offering 20% off orders $75+ with code thankful20 (and you get more off the more you spend!), meaning you can score their cult-favorite embellished headbands for less! This multi-mixed crystal headband will be $156.40 (original price: $198).
Dagne Dover
Dagne Dover is offering 20% off sitewide, so this versatile Landon Carryall duffel — perfect for work, the gym or a quick weekend getaway — will be $124 (down from $155).
Pat McGrath
Iconic celebrity makeup artist Pat McGrath is offering a staggering 25% percent off Pat McGrath Labs purchases under $150, and 35% off purchases over $150. This “Obsessive Opulence” lip and eye kit is now $86.25, down from $115. They’re rarely on sale, so stock up while you can.
FitBit
Help a pal count their steps in style with the FitBit Versa 2 smartwatch, which is $50 off! It’s now $149.95, down from $199.95.
MoMa
This neon Mondri vase from is a bright yet sleek addition to any shelf or vanity — and after the MoMa Design Store’s deal of 20% off $100 purchases, it’s $80.
We Are Knitters
Give the gift of something to do that’s not swiping through Insta. We Are Knitters will have 30% off sitewide starting Sunday 11/24, bringing this Le Marais Shawl knitting kit from $89 to $62.30.
Parachute
Parachute’s Classic Bathrobe is cozy, fluffy and hefty enough for winter mornings. And starting on Black Friday, the whole site will be 20% off, bringing it from $99 down to $79.20!
Canon
Immortalize your best phone pics with this Canon IVY mini photo printer on sale at Kohl’s. It’s now $99.99, down from $129.99.
