Nike to sell $600 swimsuit hijabs for modest women

They look modest, but perform bold.

Nike announced the arrival of the company’s first full-coverage swimsuits Tuesday — designed for women looking to show less skin while still hitting the water in comfort and style.

The forthcoming collection, which includes the aptly named Victory Full-Coverage Swimsuit, also has separate piece options including a swim hijab, tunic top and swim leggings.

The suits were inspired by “a lack of options for female athletes who don’t want to choose between modesty and movement with comfort and confidence,” according to Nike’s press release. “Too often, athletes said, swimwear presented a barrier, rather than a conduit, to enjoying the water.”

Earlier forms of modest swimwear made athletes feel “weighted down by baggy garments” and “worrying about whether their hijabs and coverings would remain in place,” the release explained.

The Victory suit will retail for $600 to $650, while the hijab, leggings, and tunic range from $40 to $80 each, Fast Company reports.

The pieces are crafted from warp-knit fabric, which is lightweight, breathable and quick-drying. The one-piece swimsuit and tunic top both include a built-in sports bra, while the hijab features an internal mesh pocket that fastens hair in place.

The swimsuits seem to come in several color options including black, navy and mauve.

Nike previously forged the path for major brands and inclusive athletic wear when they launched the Pro Hijab in 2018, sparking national conversation about the lack of more modest options.

The brand’s latest suits even gained the approval of Emirati figure skater Zahra Lari, who was the first to don a hijab while competitively ice skating. Swimming is part of her fitness regimen.

“I feel super light and confident in this,” Lari says of the Victory collection in Nike’s release. “It doesn’t weigh you down, and it helped me swim better. It’s so different than any of the swimsuits I’ve ever seen, and I know I can wear this confidently.”

Burkinis have become more widely represented in mainstream media, especially after Muslim model Halima Aden made history in Sports Illustrated as the first woman to don the suit.

Nike creative director and vice president Martha Moore hopes the new line will create a safer space for women in athletics.

“To us, Nike Victory Swim Collection shows the power of innovation to invite all women to discover the joy of sport,” said Moore.

The suits will be available on Feb. 1 online and at select Nike stores globally.