You can’t visit the fictional town portrayed in the hit show “Schitt’s Creek.” But finally, you can get a whiff of its most famous export.
Rose Apothecary, the artisanal general store owned and operated in the show by David Rose (Dan Levy), now has a real life collab that would make even Alexis Rose (Annie Murphy) proud.
Just in time for the show’s final season, cosmetics brand Beekman 1802 has launched a limited-edition Rose Apothecary collection as an ode to “Schitt’s Creek.” Its co-founders, Dr. Brent Ridge and Josh Kilmer-Purcell — like the rest of the world — are obsessed with the show.
“We are such big fans of the show and are so thrilled to be a part of it in this special way,” Ridge tells The Post. “There are so many parallels between ‘Schitt’s Creek’ and our life and our brand; we truly feel it is the perfect collaboration.”
Schitt’s Creek, the rural town the Rose family bought as a joke before financial ruin forced them to relocate, has a similar backstory to the creation of Beekman 1802. When Ridge and Kilmer-Purcell found themselves without jobs after the 2008 financial crisis, the duo moved to their country home, a farm in Sharon Springs, New York — population 532.
The pair now run their self-described “world-famous store in the middle of nowhere” — just like Levy’s character in the show, who started Rose Apothecary with boyfriend Patrick (Noah Reid), selling locally-sourced items such as goat milk soap and gourmet cheese.
“We’re two gay men who relocated from a busy, metropolitan life to a little town in the middle of nowhere and opened a mercantile,” Ridge says. “We saw a business opportunity that we really wanted — and needed — to work when we started Beekman 1802, and that’s very similar to David as well.”
In honor of the show, the dup have even turned their own mercantile into Rose Apothecary for a limited time that will all but transport you to Schitt’s Creek.
The Rose Apothecary x Beekman 1802 capsule collection ranges from $8 to $50, and includes candles, soaps and creams that will have you saying anything but, “Ew, David!”
1. Rose Apothecary x Beekman 1802 “Simply The Best” Tote Bundle, $75
2. Rose Apothecary x Beekman 1802 Whipped Body Cream, $38
3. Rose Apothecary x Beekman 1802 Bar Soap, $15
4. Rose Apothecary x Beekman 1802 Lip Balm, $8
