Tom Brady has made quite a splash since landing in Tampa Bay, and his merchandising business is looking to do the same.
Brady and his company, TEB Capital Management, filed trademark applications for “Tompa Bay” and “Tampa Brady” on Monday to use in a line of clothing, headwear and footwear, according to trademark lawyer Josh Gerben. The trademarks, which were filed with the U.S. Patent and Trademark Office, are the second and third Brady has filed since arriving as a free agent from the Patriots.
The 42-year-old Brady joked about the reporting of his trademark filings by going on social media to poke fun at Saints quarterback Drew Brees.
“I never understood why Drew [Brees] wasn’t making Drew Orleans shirts,” Brady wrote, followed by a thinking face emoji.
On March 20, Brady filed the trademark “TB x TB,” and his company is selling on its online store a “TB12 Tampa Bay” T-shirt.
TB12 Sports, a company Brady created which focuses on training and health, is planning to open a site in Tampa after establishing it previously in Boston, Foxborough, New York and Los Angeles.
The quarterback signed a two-year, $50 million deal with the Buccaneers with up to $4.5 million available each year in incentives along with a no-trade and no-franchise clause. Brady was able to keep his No. 12 jersey after wide receiver Chris Godwin switched to No. 14.
Brady hasn’t been 100 percent successful filing trademarks with his name after being denied the use of the phrase “Tom Terrific” in August 2019 by the USPTO. The “Tom Terrific” phrase has been closely identified with Mets legend and Hall of Fame pitcher Tom Seaver.
“Although Tom Seaver is not connected with the goods provided by applicant under the applied-for mark, Tom Seaver is so well-known that consumers would presume a connection,” the USPTO said as part of its ruling statement.