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Business

My Pillow boss Mike Lindell’s social media site has a new name

By
Noah Manskar
Published March 25, 2021, 11:01 a.m. ET

My Pillow chief and prolific conspiracy peddler Mike Lindell has a new name for the social media site he plans to launch following his exile from Twitter.

The bedding boss has set up a static webpage for Frank, a platform billing itself as a free speech-focused rival to the tech giants that have cracked down on Lindell’s baseless election fraud claims.

Named for the adjective meaning open and forthright, Frank says it will be a place for users to share content that’s “not filtered through the radical worldview of today’s liberal media intelligentsia, or deep state actors.”

Lindell said this week that the platform would be ready in “10 to 14 days” and that it would be like a combination of Twitter and YouTube — which have both acted to stop him from spreading conspiracy theories about the 2020 presidential election.

“There’s nothing like it out there,” Lindell said in a Monday interview with conservative commentator Eric Metaxas. “It’s amazing. We’ve been working on it four years. It’s the most secure platform ever. I’ve got all my own servers, I put millions of dollars into this, for such a time as this.”

Lindell, 59, first revealed plans to create his own social platform earlier this month after his false claims that the election was stolen from ex-President Donald Trump got both him and My Pillow banned from Twitter.

The site — which Lindell initially told Business Insider would be called Vocl — aims to attract “major influencers” alongside everyday users.

Frank social media site
Mike Lindell’s new social media site, Frank.

Lindell also suggested that he would incentivize users with large platforms to get booted from YouTube, which removed the two-hour, conspiracy-riddled documentary he released about the election in February.

“As soon as you get kicked off of YouTube, you’re getting a bonus,” Lindell told Metaxas without elaborating on what the bonus would entail.

“Because then you’re actually speaking out free speech and you’re not worrying about what Mr. Alphabet and Mr. Google say about us, or Suck-a-buck or Dorkey and all these people that try and control us here,” he added, using crude nicknames for Facebook CEO Mark Zuckerberg and Twitter chief Jack Dorsey.

In addition to facing consequences from social platforms, Lindell has been slapped with a $1.3 billion lawsuit from Dominion Voting Systems, the voting machine company that he falsely accused of “stealing millions of votes” in the election.