Netflix opens online shop offering merchandise from hit shows

Netflix has launched an online shop that sells branded merchandise from hit shows like “Bridgerton,” “Stranger Things” and “Lupin.”

On Thursday, the streaming giant unveiled its online store Netflix.shop, which includes collections designed by Nathalie Nguyen, Kristopher Kites and Jordan Bentley that are inspired by the anime series “Yasuke” and “Eden.”

So far there are caps, hoodies and T-shirts and futuristic looking anime-inspired figurines and alarm clocks. Eventually there will be other knick knacks like charms and home décor. Prices range from $30 to $135.

Later this month, Netflix will roll out merchandise inspired by “Lupin,” a popular French series based on master thief Arsène Lupin, which will include products like throw pillows and side tables, as well as apparel.

The shop is currently available in the US only, but Netflix vice president of consumer products Josh Simon said via a press release that an international rollout is in the works in the “coming months.”

“We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games,” Simon said. “We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.”

The store gives Netflix, which derives its revenue through subscriptions not advertising, another way to bring in money. The move also takes a page out of Disney’s playbook, which includes an expansive retail footprint through its Disney Store chain.

Thursday’s retail launch isn’t the first time Netflix has ventured into branded merchandise. Netflix partnered with clothing company Phenomenal to sell sweatshirts and long-sleeve tees inspired by Shonda Rhimes’ “Bridgerton.” That collection, which includes popular quotes from the show like “I burn for you” and “I wish to be entertained,” retails for around $60.