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sports clicker

Apple’s big splash in live sports could be NFL Sunday Ticket

By
Andrew Marchand
Published Jan. 31, 2022, 8:20 a.m. ET
Cincinnati Bengals safety Vonn Bell (24) intercepts a pass intended for Kansas City Chiefs wide receiver Tyreek Hill as Bengals free safety Jessie Bates (30) defends during overtime in the AFC championship on Jan. 30, 2022.
AP

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One of the beauties of this newsletter is getting a little ahead of stories before they are fully cooked.

So let’s do that with Apple and sports.

1. I’m not going to say Apple is the favorite to get NFL Sunday Ticket, but I do think they are in strike mode. The NFL is already in the TV business with Disney/ESPN, Comcast/NBC, Fox, Paramount/CBS and Amazon. Those relationships all run into the 2030s.