Last week, the NBA announced its new “reimagined all-in destination global app” that it basically wants to make a one-stop destination for the league’s fans worldwide.
It could become a very big deal because of the idea of one digital storefront to sell the rights to view all of the league’s games, the implications of Sinclair potentially heading into bankruptcy and what the app could mean for the next national TV rights negotiations.
Let’s go through it.
What the NBA announced: Here are some of the highlights of what the app will feature:
