Sports media companies should break up with Twitter. Maybe not all the way, but networks should make some changes. They probably won’t. But they should.
The way sports media companies use Twitter has been illogical from the start, and Elon Musk’s messy takeover of the social media site is a perfect time for the bosses of those companies to re-assess a relationship that has long been one-way:
Networks and reporters give, and Twitter takes.
Let me make the case.
