Lana Del Rey promotes new album with one billboard — in ex’s hometown
She’s not playing “[Video] Games.”
Singer/songwriter Lana Del Rey, 37, has posted one billboard — and one billboard only — to promote her album, “Did You Know That There’s a Tunnel Under Ocean Blvd,” due out March 10.
But instead of targeting popular marketing areas like New York City or Los Angeles, the billboard sits in Tulsa, Oklahoma — the hometown of her ex-boyfriend, Sean Larkin.
“There’s only one and it’s in Tulsa,” Del Rey captioned a photo of the billboard on her private Instagram page. A screenshot of the post is circulating on Twitter.
“It’s. Personal,” she added in the comments.
Adding insult to injury, Del Rey dropped her album title track and album announcement on Larkin’s birthday, Dec. 7.
Fans lost their minds and applauded Del Rey’s savage move.
“The fact that Lana Del Rey only put up a billboard in her ex’s town is the amount of petty I strive for,” one fan laughed.
“Lana Del Rey placing the only billboard to promote her album in Tulsa, Oklahoma (her ex’s hometown) is the level of shady I aspire to be. Taylor Swift taught her well,” another fan tweeted of Del Rey’s “Snow on the Beach” collaborator.
“Lana Del Rey putting her ONLY billboard in her ex’s city is so me,” related another.
“Date idea: Who wants to drive to Tulsa and take photos at the Lana Del Rey billboard?” another asked.
Del Rey and Larkin, 49, broke up in 2020, calling it quits because of their “busy schedules.” During their six-month relationship, they split their time between Los Angeles and Tulsa, where Larkin was a police sergeant. He retired last year.
He appeared on A&E’s reality show “Live PD” and co-hosts the podcast “Coptales and Cocktails.”
“When we were in Tulsa we hung out with my law enforcement friends and their spouses. We all Super Bowl partied together, dinners and things like that,” he told the New York Times in March 2020. “Normal things couples do with their friends.”
In an interview with former Gucci creative director Alessandro Michele published in May, Del Rey said her new album has a more aggressive tone than her previous works.
“For the first song, I pressed record and sang, ‘When I look back, tracing fingertips over plastic bags, I think I wish I could extrapolate some small intention or maybe get your attention for a minute or two.’”
“It’s a very wordy album. So there’s no room for color. It’s almost like I’m typing in my mind,” she added.
