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MLB

YES Network unveils DTC product, pricing ahead of Yankees Opening Day

The Yankees have built it, will fans come?

Yankees fans in the tristate area and northeastern Pennsylvania will now have a way to watch the games without needing a cable or satellite subscription.

Wednesday, YES Network announced the launch of a direct-to-consumer subscription service that will air all of the content from the channel — including Yankees, Nets and Liberty games.

The Post’s Andrew Marchand had first reported that this news was expected to happen before Opening Day.

The platform will be priced at $24.99 per month or $239.99 per year, with early-bird rates of $19.99 per month or $199.99 for a year for anybody who signs up before the end of April.

The product is for customers in YES’ regional territory, so it is not a solution for out-of-market Yankees fans, who remain able to watch the team through MLB.TV or MLB Extra Innings.

“We are pleased to introduce a direct subscription option,” YES Network CEO Jon D. Litner said in a statement.

“For more than 20 years, YES has provided fans with a best-in-class sports viewing experience. Fans continue to tune in to and engage with YES in record numbers for the most in-depth and most innovative coverage of our teams and our other award-winning programming.

YES Network announced a direct-to-consumer subscription network on Wednesday.
YES Network announced a direct-to-consumer subscription network on Wednesday. Icon Sportswire via Getty Images

“With this new direct-to-consumer offering, we are broadening our reach by making YES available to more fans in our regional footprint than ever before.”

Regional sports networks such as YES have been among the biggest casualties of the cord-cutting era as consumers leave their cable and satellite packages behind.

The RSNs have collectively suffered even bigger losses than some other cable networks because Dish Network and YouTube TV by and large do not carry them.

YES Network's Michael Kay.
YES Network announcers Michael Kay and David Cone. Robert Sabo for the NY Post

The Sinclair-owned Bally Sports RSNs, which do not include YES, filed for bankruptcy this month and their future is uncertain.