Leaked pics show Bud Light exec who wants to update company’s ‘fratty’ culture enjoying fratty party
A Bud Light executive who claimed the beer company needs to update its “fratty” and “out-of-touch” image appeared to enjoy the Greek Life at Harvard while partying at an alleged “haven of inebriated ditzes.”
Budweiser’s vice president of marketing Alissa Heinerscheid could be seen in images on her now-deleted Facebook page enjoying a campus scavenger hunt, blowing up condoms like balloons, and downing beers during a 2006 “boozefest.”
The Daily Caller obtained photos of the Bud Light exec.
Heinerscheid and her college pals can be seen in an album titled “Isis Senior Reverse Initiation Scavenger Hunt,” where the co-eds held a talk about “the exploration of the scrotum professors.”
The photos appeared to have been taken during an event hosted by Harvard’s ISIS Club, a group founded to create a “safe social space for women” to socialize on campus.
The club, however, was slammed by the Harvard Crimson student newspaper in 2005 as a “haven of inebriated ditzes” who took part in “boozefests.”
Many on social media called out Heinerscheid as a hypocrite for appearing to take part in the same fratty culture she claimed the beer company needed to do away with.
“This is too funny. Do as I say, not as I do,” one Twitter user wrote.
“Looks awfully ‘fratty,'” another user remarked of the college pictures.
In response to a photo where Heinerscheid drinks Rolling Rock, one person quipped, “Even she doesn’t drink bud.”
Anheuser-Busch, Bud Light’s parent company, did not immediately respond to The Post’s request for comment.
Heinerscheid is currently facing backlash over the company’s decision to partner with transgender activist Dylan Mulvaney, who celebrated her “365 Days of Girlhood” with custom-made Bud Light cans featuring the influencer’s face.
Prior to the launch of the partnership and ad featuring Mulvaney in a bathtub, Heinerscheid told the “Make Yourself at Home” podcast that she wanted to transform Bud Light’s brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,'” Heinerscheid said.
She also condemned the company’s previous branding, saying: “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
Heinerscheid’s comments and partnership with Mulvaney have garnered backlash, with the company remaining quiet as many are protesting Anheuser-Busch’s products.
Justin Kendall, an editor of the beer industry trade publication Brewbound, told The Post that the boycott “seems to have more legs than most,” warning it could hurt the company’s latest sales figures.
Since the controversy broke out, Bud Light’s related social media accounts have been silent.
Bud Light has not posted on Instagram to its 377,000 followers since March 31, and the brand’s 311,000 Twitter followers have not seen any posts since April 1.
Additionally, the beer brand has not posted to its over 7.5 million Facebook followers since March 30.
