Nursing home mocked after naming itself ‘Skeleton Court’ in bus stop ad blunder
This care home was careless.
Bosses of a UK nursing home have apologized for failing to spot an unfortunate typo that was included on a recent billboard.
Skelton Court, a facility for those aged over 65, recently published posters promoting vacancies at their residence in Saltburn-by-the-Sea, England.
The advertisements featured a photograph of a young carer looking lovingly at an elderly above the words: “Skeleton Court care home.”
Officials didn’t notice that an extra “e” had been added to the word “Skelton” and the billboards were subsequently erected around the local area.
One stunned man spotted the grave mistake on a bus stop billboard and shared a photo on Twitter.
“A new care home has opened in my parents’ village of Skelton,” they wrote beneath the image. “Bold choice of name considering the age of many residents.”
The local added the hashtag “#advertisingfail.”
The tweet quickly went viral, racking up hundreds of replies, including many from people who chimed in with their own jokes.
“They’re short-staffed and have a skeleton crew,” one quipped.
“Talk about a bone of contention,” another wisecracked.
However, some weren’t seeing the funny side of the unfortunate error.
“I noticed the poster as I drove past — at first I wondered whether it was a slightly bad-taste joke,” local Martin Walker told The Sun. “But it looks as though the printers have made a typo.”
“That can happen but surely someone must have read them before they were put up for everyone to see,” he added. “I’m not sure many people would be keen to have their loved ones move into somewhere known as Skeleton Court.”
Officials from the nursing home quickly offered up their apologies and insisted the typo wasn’t a ploy for publicity.
“We’re really sorry for the error in the ad,” they told The Sun in a statement. “We’re getting it removed and looking into how it happened.”