Does celebrity broker and reality TV star Ryan Serhant ever sleep? He just announced the third book in his “entrepreneur’s trilogy” while shooting yet another streaming series, this time for Netflix — tentatively called “House of Serhant” — as Gimme Shelter previously reported.
The first book, “Sell it Like Serhant,” revealed “tools and tips to sell anything to anyone.” That was followed by “Big Money Energy,” which, he tells Gimme, helped readers find the “mindset and self-confidence they need to use the tools.”
The third book, “Brand It Like Serhant,” explains “how to brand yourself, or your product, for the gig economy in 2023 and beyond, and how to use social platforms in the modern age to build business — how to create an audience, how to turn that audience into a community and how to turn that community into consumers.” It comes out in January.
Serhant, who gets up at 4 a.m. and works out daily, tells Gimme he wrote the book in 30-minute increments. His time-management techniques are even the subject of a Harvard Business School study.
That said, one of the properties featured in the upcoming show will be a West Chelsea penthouse at 527 W. 27th St., now asking $18.5 million — down from its $19.95 million ask earlier this year. Camera crews followed Serhant during a splashy party at the penthouse, which included synchronized swimmers in the home’s private rooftop pool, and an atrium “big enough to put an apple orchard in.”
The 11-story building, Jardim, was designed by Brazilian starchitect Isay Weinfeld and built in 2017. It comes with four bedrooms and 4½ baths, with 4,552 square feet of indoor space and 4,593 square feet of outdoor space.
The rooms feature sliding glass-curtain wall windows, wide-plank oak floors, custom oak paneling and 12-foot-high vaulted ceilings — along with four terraces and a full-floor roof terrace with Hudson River views and that 32-foot lap pool.
The home opens with direct elevator access to a windowed gallery that leads to the living room, a library with a spiral staircase to the roof and a dining room. Pocket doors open to an eat-in chef’s kitchen and a dining terrace.
The listing brokers are Serhant himself and Chase Landow, also of Serhant.
