Tommy Cutlets is officially getting saucy
On Friday, Giants quarterback Tommy DeVito announced a partnership with Rao’s Homemade Sauce as the go-to ingredient for his family’s well known cutlets recipe.
“Rao’s Homemade, the official sauce of Tommy Cutlets,” DeVito says in a new paid partnership Instagram reel with the company while cooking in the kitchen with his mom, Alexandra. “Rao’s Homemade ingredients are simple. The cooking process is authentic and slow simmered over open kettles. Old Italian tomatoes, fresh garlic, basil, and onion in each bite.”
Alexandra then takes viewers through her recipe: chicken breasts, sliced in half and pounded thin, added to an egg wash with a teaspoon of parmesan, coated in Italian seasoned breadcrumbs before being fried until golden brown.
The finishing touch? A scoop of Rao’s with grated parmesan on top.
“Rao’s Homemade is a staple in the DeVito family,” Alexandra said. “It’s been a wild few weeks and now we’re able to enjoy our family together and enjoy Rao’s Homemade.”
Well, almost. The QB, who famously still lives at home with his parents, spills some sauce onto his lap.
“Oh, don’t worry, Tommy,” Alexandra tells him. “I’ll do your laundry tomorrow.”
It’s the first known endorsement for DeVito, who is making an effort to cash in on his newfound popularity after taking over the Giants’ starting quarterback job from his previous third-string role.
His TD LLC filed trademarks for “Tommy Cutlets” and “Passing Paisano” on Dec. 19 where the Tommy Cutlets trademark will be used for cutlets, chicken, pasta, pizza, tomato sauce, clothing, and more, while the Passing Paisano trademark will include decals, clothing, football equipment, live appearances, etc.
DeVito’s celebratory hand gesture made during games, as well as his passion for his Italian heritage, has further connected him to fans, and he has made it apparent that he wants to be able to take this more nationally.
He’s even gone so far as to hire a marketing agent — Maxx Lepselter — after his player agent Sean Stellato got them in hot water over the reported doubling of the fee for an appearance at a New Jersey pizzeria.
DeVito did do the appearance and Stellato served up a mea culpa.
“There was obviously a miscommunication, and if I caused that, then I apologize,” Stellato said during his Fox Network appearance this week. “That wasn’t my intention. Like I said, we’re focused on playing football.”
DeVito will have to turn his attention back to the field on Christmas Day when he leads the Giants into Philadelphia — where they haven’t won in nine tries — to face the Eagles, who are looking to sew up the NFC’s No. 2 seed.
