How Kim Kardashian helped Usher bring his ‘sexy’ to the Super Bowl 2024 center stage
If there is an MVP behind Usher getting to be the Super Bowl LVIII headliner on Sunday — when the Kansas City Chiefs tackle the San Francisco 49ers — it just might be a pretty unlikely one: Kim Kardashian.
Usher’s Las Vegas residency at the Dolby Live inside the Park MGM — which wrapped in December after 17 months and 100 shows — made him the biggest stud in Sin City.
His sold-out run turned the 45-year-old superstar into a natural choice to lead the mid-game throwdown at Allegiant Stadium in Las Vegas.
But before Taylor Swift had even met Travis Kelce, Kardashian proved just how powerful of a woman she is after Usher serenaded the mogul for all of social media to see in April 2023.
Usher’s “My Way” residency went on to become the ultimate girls’ trip destination.
And Jay-Z and his Roc Nation company — producers of the halftime show since 2019 — couldn’t deny the obvious after Usher was practically serenading the panties off everybody from Keke Palmer to Janelle Monáe.
But Kim K. is a big reason why we’ll all be going “Yeah!” on Sunday.
“I think everybody was in some way trying to figure out how to get out there and have that experience that we were working on in Las Vegas because of the serenade,” Usher told The Post.
“It seemed like the place to go to celebrate with your friends, take your girls, have a good time. Because there’s really no rules in my show. You can be as loud and wild as you want … as sexy as you want.”
And Kardashian and her squad did just that.
“This is a place where you are intended to enjoy yourself,” he said. “That’s why she came, right?”
But what happened in Vegas didn’t just stay in Vegas.
“A great relationship, friendship was kind of bonded in that moment,” said Usher. “And then she and I continued to just talk, work together.”
In fact, the eight-time Grammy winner appears in a new campaign for Kardashian’s Skims menswear line.
“My residency [started] an incredible friendship between us,” said Usher, who also has a new album, “Coming Home,” which dropped on Friday.
And something tells us that Kardashian will be right there rooting for Usher on Super Bowl Sunday.
