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Ryan Garcia used social media to become a boxing star. Now it may be publicizing his ruin

Where’s the line? When does all the attention start becoming detrimental? Is it all worth it, or does it come with a cost?

Ryan Garcia has always craved the spotlight.

He’s used social media to attract so many eyeballs, leveraging his engaging personality, knowledge of social media trends, ability to self-promote and boxing exploits to become one of the most-followed athletes — not even just among boxers — in sports.

He has 10.5 million followers on Instagram, 7.1 million followers on TikTok and 719.6K followers on X.