Luxurious engagement jewelry boutique Two by London has a brand-new look.
Set within London Jewelers’ dazzling Manhasset flagship, the 2,200-square-foot shop is “fresh and bright, and not a bit intimidating,” explains Scott Udell, a fourth generation member of the 98-year-old family-owned business.
“This is Two by London 2.0,” he says. “The old space was beautiful for sure, but somewhat stark and monochromatic. After 12 years, we’ve gone in a different direction by working with materials that represent everything that comes from the earth.”
Visitors “have been blown away by the light and beauty,” says Udell. “It’s definitely just a bit more elevated and sophisticated, but still welcoming and a feast for the eye.”
Indeed, the new environment has an organic vibe, outfitted with beautiful stone countertops, custom multilayered Venetian plaster (created by a local artist) and woven textures on the walls that have been encrusted in gold mica.
Bespoke, Sputnik-like chandeliers fabricated by a New York artisan are punctuated by a medley of exquisite crystals from Austria and the Czech Republic.
Udell describes the look, which is accented in a variety of blue tones, as “a fresh colorway and perspective. It’s youthful and elegant — a real nod to modern romance.”
But it’s the sparklers — a massive collection of rings and loose diamonds in every style, shape and size — that are the true stars of the show.
“There’s no other store that focuses on all things engagement, and we are dedicated solely to that,” notes Udell. “We have an unbelievable selection. Whether someone wants a half-carat ring set in yellow gold for $2,500 or a $2 million nine-carat flawless stone, we can do that.”
Beyond the extraordinary inventory, newly betrothed couples will find special benefits when purchasing here, including a 20% discount on wedding bands, a free initial ring sizing, a ring checkup after a year, professional jewelry cleaning and lifetime upgrades.
And for the big day, they are invited to participate in the store’s wedding day jewelry loan program: Here, brides and grooms can add extra borrowed bling to zhuzh up their ensembles.
While engagement rings are at the core of the inventory at Two by London, there are plenty of other diamond offerings, including tennis bracelets and necklaces, eternity bands, and diamond studs “in every fancy shape you can imagine,” Udell says.
“We reset, we redesign, we repurpose,” he continues. “Bring in something that you don’t enjoy wearing anymore, and we can change it up. Every piece we make is a labor of love.”
London Jewelers, known for its hospitality, makes the experience of shopping for engagement rings even more pleasurable with refreshments from a new coffee station, serving cappuccinos and espresso.
“Maybe someone wants a coffee while they’re focusing on this very important decision,” says Udell. “We’re here for our clients, in partnership and collaboration, for this most special occasion.”
Two by London is located at the Americana Manhasset, 2050 Northern Blvd. in Manhasset, LI.
