sponsorships
MLB fans slam 'embarrassing' sponsored playoff helmets: 'Cheapens the look'
It’s safe to say baseball fans aren’t too happy with MLB’s new batting helmet ads.
Angel Reese signs endorsement fittingly with ... Reese's candy
It’s the partnership that just seemed to make too much sense.
Bud Light brewer AB InBev to sponsor Olympics after Dylan Mulvaney fiasco
The Olympics-AB InBev sponsorship distances the brewer from its disastrous tie-up with Dylan Mulvaney, which has caused Bud Light's sales to plummet to their lowest level since 1999.
Kim Kardashian strikes sponsorship deal with NBA, WNBA, USA Basketball
On Monday, Kim Kardashian and her SKIMS men’s underwear line announced that a partnership deal has officially been struck with the NBA to be the official underwear of the association. New York...
UFC faces boycott calls after announcing tie-up with Bud Light reportedly worth $100M
UFC is facing calls for a boycott after the mixed martial arts league announced on Tuesday that it inked a major sponsorship deal with Bud Light. The tie-up with Anheuser-Busch's...
New program lets private citizens sponsor refugees in US
Everyday Americans will be able to help refugees adjust to life in the US in a program being launched by the State Department as a way to give private citizens...
TikTok turns college gymnast into millionaire — at age 19
Last August, the young athlete signed with WME Sports — the same agency that reps Serena Williams and Novak Djokovic — and has since made more than $1 million.
MLB allows teams to sell CBD sponsorships
Major League Baseball teams have been told they can sell CBD sponsorships.
Islanders-related events company sues health clinic for nearly $2M in unpaid sponsorships
The Nets and an Islanders-related events company entered into a series of 10-year sponsorship deals with ProHEALTH Corp. worth $3.4 million in 2014.
Influencer’s ‘surprise’ engagement blasted after sponsor requests leak
There's nothing more romantic than brand sponsorship. An Instagram influencer’s elaborate “surprise” engagement was recently shopped around to companies, which were asked to back the couple’s special moment with sponsorships....
Heineken drops deal with team that labeled Ocasio-Cortez 'enemy of freedom'
Heineken is the latest sponsor to dump the minor league baseball team that called Rep. Alexandria Ocasio-Cortez an “enemy of freedom." The beer giant announced on Thursday that it was...
Pro surfer sues Monster energy drinks over unpaid sponsor fees
Dude — this lawsuit is alleging some majorly bogus behavior on the part of a beverage maker. Two-time world surfing champ John John Florence has sued Monster Beverage, claiming that...
NASA floats idea of selling naming rights to missions
Exploring space isn’t cheap. We live in an age where technology is allowing us to discover distant worlds and learn more about our neighboring planets than ever before, but many...
Town of Mayo temporarily changes its name to 'Miracle Whip'
ORLANDO, Fla. — Mayo, Florida is holding the mayo, at least for a few days. The mayor of this tiny town of fewer than 1,500 residents, located where Florida’s Panhandle...
Private aviation company to sponsor Justify in Belmont race
Thoroughbred racehorse Justify will be exclusively backed by Wheels Up on Saturday in his quest to become the second Triple Crown winner in 40 years. As part of the sponsorship,...
This new trivia app lets you win money for free
There’s a buzz growing in offices across the country each afternoon — and it has nothing to do with work. The buzz surrounds HQ Trivia, a new app from the...
It'll cost $3 million to cover Floyd Mayweather's butt
Floyd Mayweather will earn $25 million before throwing a single punch or even stepping inside the ropes against Conor McGregor. The 49-0 king of boxing will earn the eye-watering payday...
Save the Puerto Rican Day Parade --- disinvite the terrorist
It’s time for the members of the National Puerto Rican Day Parade board to put the celebration ahead of their personal pride and rescind the “National Freedom Hero” honoring of...
Sports Business Journal apologizes for CAA tweet
Sports Business Journal, the well-respected sports industry bible, sent out a tweet congratulating talent agency CAA for both winning one of its annual awards for “best talent representation” — and...
Puerto Rican Parade flap exposes the extremism of Melissa Mark-Viverito
Gov. Andrew Cuomo joined the tail end of the stampede late Friday, announcing he too won’t be marching in the June 11 Puerto Rican Day Parade. With sponsors and politicians...